Hi, I'm Cathryn

I help bring


to life.

I've created, launched & sold over $25 Million in Direct-To-Consumer (DTC) Products. LittleMight is the place where I share ideas, tools & strategies to help you bring your ideas to life and make an impact in the world.

A little bit about me...

  • Born in Canada. Raised in Belfast, Northern Ireland.
  • Graduated from Glasgow School of Art with a Masters in Architecture & moved to New York City.
  • Started my Architecture job in March 2012 & launched my first Shopify store.
  • Grew my Shopify store to six figures in less than 12 months with only 10 hours per week spent on it.
  • Quit my architecture job.
  • Launched the Self Journal on Kickstarter that raised over $322,000 in 34 days.
  • Winner of 2016 Shopify Build-a-Business award
  • Winner of 2017 Shopify Build-a-BIGGER-Business award
  • Placed #318 on the Inc 5000 list in 2019
  • Moved from NYC to Austin TX

Things I like to write about

I write to teach and share lessons on a range of topics leading from my own experience being an entrepreneur since 2012.  Some popular topics I teach about are:


Product Creation

Productivity & Growth

Business & Leadership

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