Cathryn Lavery

Cathryn Lavery

Bootstrapped founder of BestSelf Co. Went from non-technical to AI-native engineer. I build tools & help businesses put AI to work.

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Working on now

Yap StudioA video pipeline I'm building that turns raw talking-head footage into finished shorts. Updates go to the newsletter first. Soon

Free from Little Might

Diagram Design↗ Free, open-source diagram skill for Claude Code, Codex and Cursor. 44 diagram types. No Mermaid slop. AI Native: free 7-day challenge→ Seven emails, one thing to do each day. By day 7, AI knows your work, your voice and your constraints. Nontechnical.devTech terms in plain English. ↗ ShipRankA public leaderboard for developers who ship. ↗

The BestSelf story

I sold my company, then bought it backWhy I sold BestSelf to private equity, and why I took it back. → My first 100 days after buying it backWhat I changed once BestSelf was mine again. →
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