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Hi, I'm Cathryn

I help bring


to life.

I've created, launched & sold over $25 Million in Direct-To-Consumer (DTC) Products. LittleMight is where I share my strategies to help you bring your ideas to life and make an impact in the world

Join 6,584 on my email list for the tools, resources and lessons to go from Idea to Impact.


Things I've done

  • Created, launched & sold over $25 Million in Direct-To-Consumer (DTC) Products
  • My clients have successfully raised over $6,000,000 on Kickstarter
  • Launched Self Journal on Kickstarter, funded in 28 hours, campaign raised over $322,000
  • Took BestSelf from 0 to 8-Figures in revenue in less than 3 years - profitably (and without taking outside funding)
  • Winner of 2016 Shopify Build-a-Business award
  • Winner of 2017 Shopify Build-a-BIGGER-Business
  • Placed #318 on Inc 5000 list with BestSelf in 2019

Things I like to write about

I write to teach and share lessons on a range of topics leading from my own experience being an entrepreneur since 2012.  Some popular topics I teach about are:


Having successfully launched & funded 4 projects, and consulted on a dozen others, I share what it takes to run a successful campaign.

Product Creation

Refining your idea, building a prototype, finding the right manufacturer, building out your online store and creating a brand that resonates.

Productivity & Growth

How to work smart, focusing on the 80/20, creating goals and systems. Becoming your most efficient and effective self.

Business & Leadership

From strategies in product or marketing, to hiring the right people, to creating systems to how to scale scale the business — I share what's worked.

Nice things people have said about me...

I met Cathryn as a mentor at the 2016 Build a Business competition and was impressed right away by both her product, her vision and the business. She’s also a shark at Monopoly, she was the last one standing against me after a 6-hour game!

In 2017 when the Build a BIGGER Business competition happened, BestSelf won it again - really amazing person and business.

Daymond John
CEO & Founder of FUBU.
Investor, television personality, author, and motivational speaker.

Only 5% of businesses in the world do a $ million gross. The fact that Cathryn has built a business that has done 8-figures in sales is an amazing job. It takes hunger to succeed at that level. Hunger is the part of you that says I will not stop. I will not settle for less than I can be, do, share or give. To succeed you need to master your ability to turn on your hunger, your passion and your creativity. As a Shopify Build a BIGGER Business winner, Cathryn has done that.

Tony Robbins
Entrepreneur, Author, Public speaker, Life coach, and philanthropist

So many entrepreneurs come out “swinging” with the hustle message but can’t really share any strategies you can use. Cathryn shares the whole truth…the challenges, failures, successes and what’s ahead.

I get so much hope hearing the stories of what she’s created, how she got where she is, and how to help you learn from her lessons. She brings a unique perspective, a special personality, and a message of hope, strength and possibility.

Jenny Thompson
CEO & Founder of SafetyPIN Technologies

Cathryn gives practical advice. She’s super detailed and has this impressive ability to break down complex concepts into easy to follow steps.

She gave me a sense that I could do this (and she was right!) She’s so helpful and so willing to give advice. Her course and calls genuinely did “give me the keys to the castle”. She was so giving of her knowledge and experience and completely demystified a process where I lacked knowledge.

Elizabeth Granados
Founder of

Cathryn’s name in my phone is the “Irish firecracker”. It’s been so incredible to see Cathryn’s business journey, she just kicks f**king ass. Like when people say people kick ass, it’s her.

It’s unbelievably impressive how she took a journal product and turned it into an empire

Noah Kagan
Chief Sumo at Sumo Group
Employee #30 at Facebook, #4 at Mint

Cathryn is quickly becoming a go-to speaker on the topics of launching startups, product experience, and building brands that last.

She’s an impressive human that always goes above and beyond with her content, presence, and poise. She's an incredible example of someone that started from nothing and built an eight-figure company.

Ryan Moran
Founder of

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Contact Me:

Want to pick my brain?
Book a coaching call here ($300 for 40 minutes)

Want to send me snail mail?
Send to: 2028 E Ben White Blvd #240-5675 Austin TX 78741

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