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As a recent immigrant with a standing start, no business experience and no « connections » I refused to accept the status quo. 
I’ve failed (read: learned) and succeeded over the years; and this is the home for my stories, lessons and strategies.

I have created several successful brands and businesses, including which was launched in 2015 and grew to 8 figures in less than two years. I hope to teach and inspire the disbelievers, the business misfits (like me) and the starving artists that you can be more than one thing in this life.

Aside from work, I love reading, biking, climbing, movies, writing, fancy coffee and my dogs.

I love meeting and talking to people who are doing interesting things. Definitely, email me if you’re working on something you’re passionate about, have a love for personal development, and there’s a way I can help.

Timeline of my life


Sold cupcakes on the playground at age 7.


Created her own part-time job at 14 by launching an eBay store.


Graduated with a Masters of Architecture from the Mackintosh School of Architecture in Glasgow, Scotland.


Moved to New York City(to work as an Architect)


Started a design company as a side hustle. Built it up to 6 figures in 12 months.


Quit my Architecture job to work for myself.


Raised over $75,000 through crowdfunding design projects, Founded (and shut down) an SaaS app, Clinic Hero, a referral tool for medical specials. The app was bootstrapped through presales.


Co-Founded BestSelf Co, raising over $322,000 on Kickstarter for the SELF Journal.


Won the Shopify Build a Business contest.
Read about it here.



Scaled BestSelf Co. from zero to 8 figures in two years and won the Build a Bigger Business Competition (making BestSelf Co. the only company to win both awards consecutively)


Moved to Austin, TX!

I was featured in

Official bio

Cathryn Lavery is an entrepreneur and creator. As co-founder and CEO of BestSelf Co., they took the company from zero to 8-figures in less than two years. They won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively.

As an irish immigrant with a standing start and zero business experience, Cathryn has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life.

More than that, she has transformed people’s lives through her products, her dedication to crafting a memorable experience, and her refusal to accept the status quo.

Cathryn and her work have been featured in Fast Company’s 2017 Innovation by Design Awards, as well as Entrepreneur, MTV, Huffington Post, Forbes, Inc. and more.

Originally from Belfast, Northern Ireland with a Masters degree from Glasgow School of Art, Cathryn moved to New York City in 2011 to work as an architect. She currently lives in Austin City with her two dogs.

You can find Cathryn doing her best work at BestSelf Co. and sharing her thoughts at