Are you a product creator struggling to get traction with your new product? Or are you an entrepreneur struggling to add your next big winner to your product range?

If so, there’s a chance you’ve got your time split between field work and lab time all wrong.

It’s a problem you may not even realise you have - but one that’s keeping you stuck in a frustrating cycle of getting nowhere first. 

So in this video I’ll explain the difference between Lab Time and Field Work - and why you need to do both if you want to make a big impact with your next product idea.


I’d love to hear what your main takeaways are from this article. Was there anything that surprised you or anything that I missed? Please share it with me on Twitter or tag me on Instagram. Thanks for reading!