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Brainstorming to Building
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Brainstorming to Building

Explore the steps taken to quickly turn a creative spark into a tangible BestSelf product, demonstrating effective strategies for idea realization.

Feb 12, 2021

1 min read

Updated Jan 3, 2024

A lot of people wonder where ideas come from, they can come from anywhere and everywhere. 

Look around you right now, everything you can see and touch at one point started as an idea in someone’s head. Often it starts as a problem you want to solve for yourself.

But don’t get me wrong, it’s difficult to just sit down at your desk and think “ok come up with an idea”… trust me I’ve tried.

Creativity is not a linear process.

We all have ideas, but how do you turn ideas into something tangible? In this video, I’m going to share with you a quick behind-the-scenes process I used to come up with a brand new BestSelf product in just a few days.

Watch the full video to learn more!

Cathryn Lavery

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Cathryn Lavery

Cathryn went from designing buildings to architecting products. She founded BestSelf, bought it back from private equity in 2024, and rebuilt it AI-native. She's currently building something new in AI. Little Might is where she doesn't have to keep it all in her head.

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