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Turn Your "Product" Into a Real Business &
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Turn Your "Product" Into a Real Business &

Learn the art of idea generation and swift product development with BestSelf, as we share insights on crafting a new offering from mere concepts.

Mar 6, 2021

1 min read

Updated Jan 3, 2024

How do you go from a product to an actual business? In this video I dive into product tiers, and how to use them to create products, and start your next business!

There are three distinct product tiers and when you understand these, your entire perception of product development changes. 

Let me tell you what they are…

TIER A PRODUCTS 

These are stand-alone products that solve a core problem in your brand’s space. 

People will search you out for these products specifically.

At BestSelf Co. these products include the Self Journal, our discovery decks and the Weekly Action Pad. 

TIER B PRODUCTS 

Only exist because of Tier A products. Tier B products heighten the user experience; helping to make a customer’s experience of your Tier A products even better. 

An example is the Self Shield. 

TIER C PRODUCTS 

Are all those nice-to-have branded stuff that no one new to the brand is going to be searching for, but people who love your brand might want to buy. 

Watch the full video to learn more!

Cathryn Lavery

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Cathryn Lavery

Cathryn went from designing buildings to architecting products. She founded BestSelf, bought it back from private equity in 2024, and rebuilt it AI-native. She's currently building something new in AI. Little Might is where she doesn't have to keep it all in her head.

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